Want to build a stunning online store but not sure which WordPress theme to choose? We’ve got you covered!
With WordPress powering over 43% of websites, it’s a go-to platform for e-commerce businesses. It’s packed with features, reliable, and comes with plenty of tools to support your online store. However, building a site from scratch can be complex, time-consuming, and expensive.
We handpicked 10 ecommerce WordPress themes you can use to create an online store that wows your customers, without breaking the bank.
In Storyblok’s 2023 State of eCommerce report, business leaders estimated that a poor website experience costs a business owner $72,000 in lost sales annually.
To help avoid this, we’ve picked the top WordPress themes for building an ecommerce website, based on high user ratings and ecommerce-specific functionalities.
1. Astra
Need a lightning-fast e-commerce theme? Astra is your go-to!
Astra is a lightweight and highly customizable WordPress theme designed for speed and flexibility. Created by Brainstorm Force, this theme loads in under 0.5 seconds, making it perfect for e-commerce stores that need a smooth and responsive shopping experience.
Why Choose Astra?
Super Lightweight – Uses less than 50 KB of resources
Blazing Fast – Loads in under 0.5 seconds
Customizable Design – Features like Sticky Header & Mega Menu
WooCommerce-Ready – Comes with a dedicated module for seamless integration
LMS Support – Works well with Learning Management Systems
Flexible Layouts – Easily create custom designs for different pages
Pricing
Free version available
Astra Pro – $59/year or $299 lifetime
Essential Bundle – $169/year or $849 lifetime
Growth Bundle – $249/year or $1249 lifetime
Rating: 5/5 (Based on 5,083 reviews)
Looking for a fast and stylish theme for your online store? Astra has everything you need!
2. Divi
Want total design freedom without coding? Meet Divi!
Divi, created by Elegant Themes, isn’t just a WordPress theme—it’s a powerful website builder that replaces the standard WordPress editor with an advanced visual editor. Whether you’re a developer or marketer, Divi makes it easy to design, customize, and maintain your website with a simple drag-and-drop interface.
Why Choose Divi?
Real-Time Editing – Edit your pages visually with a WYSIWYG (What You See Is What You Get) editor
Fully Responsive – Your website looks perfect on any device
No-Code Customization – Easily build and manage a WooCommerce store
Marketing-Ready – Integrates with Divi Leads for split testing & Bloom for email marketing
Huge Community Support – Access third-party integrations & expert resources
Pricing
Free version available
Divi Pro – $89/year or $249 lifetime
Rating: 4.9/5 (Based on 22,477 reviews)
Looking for an all-in-one website builder? Divi gives you the tools to create stunning, high-converting pages—without the hassle!
3. OceanWP
Need a powerful and flexible theme for your online store? OceanWP has you covered!
OceanWP is a highly customizable WordPress theme built for e-commerce success. With WooCommerce-specific features, this theme helps boost conversions while giving you total control over your store’s design. Whether you need custom layouts, breadcrumbs, or integrations, OceanWP offers a seamless experience.
Why Choose OceanWP?
Highly Customizable – Modify layouts, headers, and more to match your brand
WooCommerce-Optimized – Special features designed to enhance conversions
Flexible Page Templates – Assign different templates to each page
Free Integrations – Works with LMS platforms, digital downloads, and more
Exclusive Extensions – OceanWP’s add-ons bring extra functionality
Pricing
Free version available
OceanWP Pro:
- Personal (3 sites) – $54/year or $222 lifetime
- Business (6 sites) – $89/year or $356 lifetime
- Agency (50 sites) – $159/year or $636 lifetime
E-Commerce Treasure Box Pro:
- Store (1 site) – $49/year or $189 lifetime
- Entrepreneur (3 sites) – $54/year or $222 lifetime
- Shopping Plus (6 sites) – $89/year or $356 lifetime
- Shopping Mall (50 sites) – $159/year or $636 lifetime
Rating: 4.9/5 (Based on 5,400 reviews)
Want an e-commerce theme that’s fast, flexible, and conversion-friendly? OceanWP is a fantastic choice!
4. GeneratePress
Looking for a super-fast and flexible theme? GeneratePress is built for speed!
GeneratePress is a lightweight, high-performance WordPress theme designed to deliver exceptional speed and smooth user experience. WooCommerce compatibility and a block-based theme builder allow you to customize your site effortlessly. Plus, its adherence to WCAG 2.0 accessibility standards ensures your website is user-friendly for everyone.
Why Choose GeneratePress?
Ultra-Lightweight – Only 7.5 KB page size, ensuring blazing-fast performance
100% Page Speed Score – Zero dependencies for maximum efficiency
Flexible Design – Build with the block-based theme editor
WooCommerce-Ready – Pre-designed templates for online stores
Accessibility-Focused – Meets WCAG 2.0 standards for inclusivity
Pricing
Free version available
GeneratePress Premium – $59/year or $249 lifetime
Rating: 5/5 (Based on 1,395 reviews)
Need a lightweight and highly customizable theme for your e-commerce site? GeneratePress is a solid choice!
5. Storefront
Want a theme built specifically for WooCommerce? Storefront is the perfect match!
Designed by WooCommerce Core developers, Storefront is a seamless and optimized WordPress theme that ensures full compatibility with WooCommerce. It’s built using Automattic’s Underscores starter theme, making it lightweight, fast, and reliable for online stores.
Why Choose Storefront?
Designed for WooCommerce – Built by the same team behind WooCommerce for perfect integration
Customizable Layouts – Modify colors, layouts, and styles to match your brand
Mobile-Responsive – Your store will look great on any device
Accessibility-Ready – Ensures an inclusive and user-friendly shopping experience
12+ Website Extensions – Add extra features to enhance your store’s functionality
E-Commerce Focused Homepage – Optimized sections for showcasing products
Pricing
100% Free!
Rating: 4.5/5 (Based on 135 reviews)
If you’re looking for a simple, WooCommerce-optimized theme without extra costs, Storefront is a fantastic choice!
6. Botiga
Want a stunning online store that loads fast? Botiga is built for speed and style!
Botiga is a lightweight, modern, and highly customizable WordPress theme designed to give your e-commerce store a clean, professional look. With pre-built templates for industries like jewelry, fashion, and furniture, it helps you set up a store quickly. Plus, its optimized code ensures lightning-fast loading times, offering a smooth user experience.
Why Choose Botiga?
Super Lightweight – Just 44.3 KB, keeping your site ultra-fast
Blazing Fast Load Time – 454 ms page speed, ensuring a seamless shopping experience
Pre-Designed Templates – Ready-made layouts for various industries
Works with Elementor & Gutenberg – Customize effortlessly with your favorite page builder
Drag-and-Drop Builder – No coding needed for a fully customized look
Pricing
Free version available
Botiga Pro Plans:
Personal – $69/year for 1 site
Professional – $99/year for 5 sites
Agency (includes Botiga Pro & Sydney Pro) – $199/year for unlimited sites
Rating: 5/5 (Based on 104 reviews)
Looking for a sleek, high-speed e-commerce theme? Botiga is an excellent choice!
7. Flatsome
Want a feature-packed, highly customizable theme for your e-commerce store? Flatsome has you covered!
Flatsome is a powerful, flexible, and WooCommerce-optimized WordPress theme designed to help you build a high-converting online store. With a front-end visual builder, over 300+ pre-made layouts, and a drag-and-drop editor, you can create a fully customized shopping experience—no coding required!
Why Choose Flatsome?
Built for WooCommerce – Specifically designed for seamless e-commerce integration
Flatsome Studio – 100+ pre-built layouts to jump-start your store in one click
Front-End Design Editor – Easily customize every element of your site visually
Mobile-Optimized & Fast – Ensures a smooth shopping experience on all devices
Flexible Customization – Modify product pages, checkout, and cart layouts effortlessly
Pricing
One-time purchase: $59 (includes lifetime updates)
License for one websiteIncludes PSD files & assets
Rating: 4.9/5 (Based on thousands of reviews)
Need a premium WooCommerce theme with unlimited design possibilities? Flatsome is the perfect choice!
8. Neve
Want a fast, mobile-friendly, and highly customizable WordPress theme? Neve is a top contender!
Neve by ThemeIsle is a lightweight, AMP-compatible, and WooCommerce-ready theme designed to deliver a seamless shopping experience. Whether you’re building a small store or a large e-commerce site, Neve’s mobile-first design and deep integration with page builders make customization effortless.
Why Choose Neve?
Blazing Fast & AMP-Ready – Ensures lightning-speed performance on mobile devices
Seamless WooCommerce Integration – Comes with built-in shop features like quick product view, floating cart, and off-canvas filters
Highly Customizable – Adjust headers, footers, and layouts easily with a drag-and-drop builder
Works with All Page Builders – Compatible with Elementor, Beaver Builder, Brizy, and more
110+ Pre-Designed Templates – Launch your store in minutes with ready-to-use designs
Pricing
Free version available
Neve Pro Plans:
Personal – $69/year for unlimited sites
Business – $149/year for advanced features
Agency – $259/year for complete flexibility
Rating: 5/5 (Based on thousands of reviews)
Looking for a flexible, mobile-optimized e-commerce theme? Neve is an excellent choice!
9. Shopkeeper
Need a versatile WordPress theme that adapts to your selling needs? Shopkeeper has you covered!
Shopkeeper by ThemeForest is a powerful, WooCommerce-ready theme designed for online stores, product showcases, and creative portfolios. Whether you’re actively selling or just displaying products, the Catalog Mode lets you temporarily disable the e-commerce functionality until you’re ready to start selling again.
Key Features
WooCommerce-Ready – Seamlessly set up your online store
Built-in Blog Layouts – Perfect for content marketing and SEO
Portfolio Template – Showcase your products in style
Multilingual & Multicurrency Support – Sell globally with ease
Highly Customizable – Tailor the design to fit your brand
Pricing
Regular License: $76.63 (includes 12 months of support)
Extended License: $3,831.25 (includes 12 months of support)
Rating: 4.62/5 (Based on 1,351 reviews)
Looking for a stylish, flexible, and feature-rich e-commerce theme? Shopkeeper is a fantastic choice!
10. Kadence
Looking for a theme that enhances your online store’s performance? Kadence is the perfect fit!
Kadence is a feature-packed WordPress theme designed specifically for e-commerce businesses. It comes with dedicated WooCommerce features that help improve the buying experience, including optimized checkouts, advanced product pages, and variation galleries. Plus, you can get started quickly with stunning starter templates and easily customize them with global font and color settings.
Key Features
Custom Layouts – Design unique pages and post types
Responsive Controls – Ensures your site looks great on any device
Optimized for Slow Connections – Pre-loads CSS for a smoother experience
WooCommerce Integration – Works seamlessly with over 10 popular plugins
Advanced Product Galleries – Showcase your products beautifully
Pricing
Free version available
Essential Bundle: $149/year (unlimited websites)
Full Bundle: $219/year (unlimited websites, WooCommerce included)
Rating: 4.9/5 (Based on 189 reviews)
Ready to build a high-converting e-commerce store? Kadence gives you all the tools you need!
Which E-Commerce WordPress Theme is the Best Overall?
Here’s a quick comparison of the top three e-commerce WordPress themes to help you make the best choice for your online store.
Why Choose Each?
- Divi: Perfect for those who want an all-in-one visual builder with tons of pre-designed layouts and elements. Great for flexibility and advanced customizations.
- Astra: Ideal for those on a budget but still need a fast, responsive theme with tons of design options and a free version.
- OceanWP: A solid option for those who prefer an affordable theme with free options, great for general e-commerce use and customization.
So, which theme is the best for you? If you want a powerful visual builder, go with Divi. For budget-friendly options, both Astra and OceanWP provide great flexibility.
E-Commerce Theme Pricing & Reviews Comparison
Here’s a breakdown of the pricing and user reviews for each of the top e-commerce WordPress themes we’ve discussed. This will give you a clear overview to help make your decision easier.
Which Theme is the Best?
While all of these themes offer amazing features, Divi stands out as the top choice. With its powerful WooCommerce integration, over 20 Woo-specific modules, and a wide range of free shop layouts, Divi is perfect for building your dream e-commerce store with ease. But if you’re on a budget or looking for free options, OceanWP and Astra are both excellent choices with great reviews from users.
FAQs
1. Which WordPress theme is best for eCommerce?
Top 10 e-commerce WordPress themes to build your online store
- GeneratePress.
- Divi.
- Storefront.
- Botiga.
- Molla.
- Shopkeeper.
- Hestia.
- Kadence.
2. What is the fastest eCommerce WordPress theme?
Without question, Shoptimizer is the fastest WooCommerce theme. It had an average score of 94.3, outscoring Hello theme, OceanWP, Astra, Kadence and Avada. If you are looking for a dedicated WooCommerce theme with a tonne of in-built ecommerce specific functionality, Shoptimizer should be at the top of your list.
3. Is WordPress good for eCommerce?
Without a doubt, WordPress is a great choice for developing a web application, even an e-commerce one. As a widely embraced content management system (CMS), WP empowers countless websites worldwide. Its robustness and adaptability make it an ideal platform for building different websites, and e-commerce ones as well.
4. Which WordPress theme is best?
Here are a few that we recommend: Astra: Known for its versatility and performance, Astra is a lightweight theme that’s easy to customize. – Hestia: Hestia is a stylish one-page theme suitable for small businesses and startups. – Neve: Neve offers a modern, responsive design and is highly customizable.
5. How can I increase sales on my WordPress eCommerce website?
You can increase sales on your WordPress eCommerce website by optimizing your product pages with high-quality images and descriptions, offering discounts and promotions, improving site speed and navigation, and implementing email marketing campaigns to engage customers and encourage repeat purchases.
6. How do I optimize my WordPress eCommerce website?
You can optimize your WordPress eCommerce website by using a fast and reliable hosting service, optimizing images and videos, using a clean and responsive design, installing caching plugins, optimizing your website’s code, and using SEO plugins to improve search rankings.
