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Background
SegmentNext is a popular online gaming reviewing website that covers the latest news, reviews, hardware, and eSports coverage for gaming enthusiasts. The website has a large and loyal audience of gamers who rely on SegmentNext for honest and informative content.
SegmentNext wanted to improve its website’s performance, visitor engagement, and monetization potential. They approached TorontoDigits as a web development agency that specializes in WordPress development, SEO optimization, and digital marketing. We were up to this challenge and started to work on this project.
The Challenge
SegmentNext faced several challenges with its website that hindered its growth, average pageviews, and revenue. Some of the main challenges were:
- Ads Integration: SegmentNext wanted to increase their ad revenue by integrating more ad units and formats on their website, without compromising the user experience or the site speed.
- Schema Integration: SegmentNext wanted to enhance its SEO ranking and visibility by implementing schema markup on its website, which is a code that helps search engines understand the content and structure of a website better.
- Gutenberg Block Development: SegmentNext wanted to create custom Gutenberg blocks for their WordPress editor, which are reusable components that allow them to easily add and edit content on their website. They specifically wanted to create blocks for table of contents (TOC) and related links, which would improve the navigation and engagement of their articles.
- LCP Issue on Mobile Single Article: SegmentNext had a problem with their largest contentful paint (LCP) metric on their mobile single article pages, which is a measure of how long it takes for the largest element on the page to load. A high LCP can negatively affect the user experience and the SEO ranking of a website.
- Broken Header: SegmentNext had a broken header on their website, which caused the logo and the menu to overlap and look unprofessional.
- User Consent Popup: SegmentNext needed to comply with the GDPR and CCPA regulations by adding a user consent popup on their website, which would allow the users to opt in or opt out of cookies and data collection.
- RSS Feed Customization: SegmentNext wanted to customize their RSS feed, which is a file that contains the latest updates from their website. They wanted to add images, excerpts, and categories to their RSS feed, which would make it more attractive and useful for their visitors.
The Solution
TorontoDigits proposed a comprehensive web development solution for SegmentNext, which consisted of three parts:
Part One: Ads Integration
We integrated Google Ad Manager on SegmentNext’s website, which is a platform that allows publishers to manage and optimize their ad inventory. We also added new ad units and formats on SegmentNext’s website, such as in-article ads, native ads, and sticky ads. These ads were strategically placed to maximize the revenue potential and the user experience of SegmentNext’s website.
Part Two: Schema Integration
We implemented schema markup on SegmentNext’s website, using the JSON-LD format, which is a lightweight and easy-to-use format for schema markup. We added schema markup for articles, reviews, ratings, authors, publishers, and breadcrumbs, which are elements that help search engines understand the content and structure of SegmentNext’s website better. By adding schema markup, we improved SegmentNext’s SEO ranking and visibility, as well as their chances of appearing in rich snippets and featured snippets on search results.
Part Three: Gutenberg Block Development
We created custom Gutenberg blocks for SegmentNext’s WordPress editor, using React.js and PHP. we created two blocks: the TOC block and the related links block. The TOC block allowed SegmentNext to easily add a table of contents to their articles, which improved the navigation and readability of their content. The related links block allowed SegmentNext to easily add related links to their articles, which increased the engagement and retention of their readers.
The Results
We delivered the web development solution for SegmentNext within the agreed timeline and budget. The solution resulted in significant improvements in SegmentNext’s website performance, average pageviews, user experience, and monetization potential. Some of the main results were:
Ads Integration
After implementing Google Ad Manager and introducing new ad units and formats on their website, we significantly boosted their ad revenue, achieving substantial growth.
Schema Integration
We enhanced their SEO ranking and visibility by implementing schema markup on their website, resulting in a notable improvement. Additionally, by optimizing their appearance in rich snippets and featured snippets within search results, we successfully increased their organic traffic, delivering significant gains in online presence.
Gutenberg Block Development
We improved their content quality and ease of use by developing custom Gutenberg blocks for their WordPress editor. In Return, their content creation process became more efficient thanks to the implementation of the TOC block and related links block, leading to noticeable time savings.
LCP Issue on Mobile Single Article
By optimizing their images, fonts, and code, we successfully decreased the LCP metric on their mobile single-article pages. Simultaneously, these improvements resulted in a faster and smoother website, contributing to an enhanced user experience and better SEO ranking.
Broken Header
We fixed the broken header on their website, which improved their website design and professionalism. We also increased their brand recognition and trust by having a clear and consistent logo and menu.
User Consent Popup
We complied with the GDPR and CCPA regulations by adding a user consent popup on their website, which allowed the users to opt in or opt out of cookies and data collection. We also enhanced their user privacy and security by respecting their users’ choices and preferences.
RSS Feed Customization
We tailored their RSS feed to enhance its appeal and utility for their audience. Next, by incorporating images, excerpts, and categories into their RSS feed, we saw a notable increase in their subscriber base.
SegmentNext expressed satisfaction with the web development solution our company provided. They offered positive feedback regarding our professionalism, expertise, and work quality. SegmentNext also conveyed interest in collaborating with us again on future projects.
As a web development company, we were pleased to work with SegmentNext and assist them in meeting their objectives. The project allowed us to expand our abilities and knowledge. We appreciate that SegmentNext selected our company as their web development partner and wish them ongoing success.
SegmentNext expressed satisfaction with the web development solution our company provided. They offered positive feedback regarding our professionalism, expertise, and work quality. SegmentNext also conveyed interest in collaborating with us again on future projects.
As a web development company, we were pleased to work with SegmentNext and assist them in meeting their objectives. The project allowed us to expand our abilities and knowledge. We appreciate that SegmentNext selected our company as their web development partner and wish them ongoing success.
